Rich Schefren氏が2006年にリリースした電子書籍は、すでに100万人以上の人がダウンロードし大ヒットとなりました。
業界でまったく無名だった彼が書いた電子書籍が、業界でもっとも知られる書籍になったのです。
さらに、この電子書籍で集めた顧客リストを使って、彼はコーチングプログラムをリリースし、4億円以上の売り上げを記録しました。
電子書籍だけで、4億円以上の価値を生み出したと言えるでしょう。
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